Category: <span>Branding</span>
Converse Halts Marketing After KKK Imagery Backlash
After a Chuck 70 X campaign with Aespa's Karina evoked KKK imagery, Converse paused marketing. Here's what the misstep teaches brand teams…
Nykaa and L’Oréal BOLD bet on India’s indie beauty founders
Why two beauty giants are taking minority stakes in emerging Indian brands instead of buying them outright — and what founders can…
Britannia and Havmor turn a viral trend into a co-branded drop
The limited-period Croissant Blockbuster turns a social media food pairing into a co-branding play across parlours and quick commerce.
Madhuri Dixit Is the New Face of Madhusudan Frozen
Madhusudan Frozen has signed Madhuri Dixit for two years. Here's why a familiar face matters when a dairy brand extends into frozen…
Pride of Cows uses Athiya Shetty to sell slowness, not celebrity
Pride of Cows' new campaign with Athiya Shetty reframes celebrity as an invitation, not an endorsement, for single-origin dairy's wellness story.
Pride of Cows uses Athiya Shetty to sell calm, not endorsements
Pride of Cows casts Athiya Shetty as an invitation to calm, not a product endorser. Here's the brand psychology behind the slower,…
Shaya by CaratLane’s Shreya Ghoshal Bet on Identity
The silver jewellery brand pairs its eighth-anniversary campaign with a singer whose childhood payal story becomes the brand strategy.
The good-enough-go culture is hurting premium brands
Brand marketers at Digiday's AI summit say automation is normalising sloppy creative. Inside the fight to protect premium brand standards.
KreditBee Reframes Ambition as Practical to Sell Bigger Loans
KreditBee's Bee Practical campaign reframes practicality as planning ambition, using three films to introduce bigger lending products.
McLaren Unifies Racing and Automotive Under One Brand
McLaren's refreshed identity keeps Speedmark and papaya while adding a founder-inspired wordmark to expand ownership, personalisation and fandom.
YES BANK’s Team India push and the art of borrowed equity
YES BANK extends its IOA partnership to four 2026 events and launches a seven-language, 25-plus-channel Team India campaign. Here's the brand logic.
Why Indian Ads Are Stacking Celebrity Casts
Why Indian brands are swapping solo celebrities for ensemble casts—and how Rungta Steel, Flipkart and Myntra keep the crowd from becoming the…