Category: <span>Branding</span>
Cakes Body turns TikTok virality into an owned media arm
Cakes Body built $100 million in sales on TikTok virality. Now it has launched Cakes Media to own its audience, not rent…
MAC India’s festive gold drop taps occasion psychology
M·A·C Cosmetics India launches 'Party in M·A·C' with seven gold-packaged products and five kits. Here's why the occasion-led structure matters.
FSSAI energy-label ban forces beverage brands to rebrand fast
Red Bull is in court, Reliance has rebranded Campa Xtra and PepsiCo is pulling Sting stock as India's 'energy' label ban reshapes…
Why GOPIZZA became GTGO: a masterbrand play
The Korean pizza chain is renaming its parent to make room for street food, desserts and B2B food tech. Here's the brand…
What Turion Space’s rebrand teaches about proof and vision
Turion Space outgrew its debris-removal identity and built a brand that carries both current proof and a hundred-year vision.
Hoka’s NYC Marathon Run-Up Is a Masterclass in Momentum
Hoka is turning the NYC Marathon training window into a community scoreboard. Here’s what brand marketers can steal from its run-up strategy.
Decathlon’s KIPRUN Bet on Serious Runners
Decathlon Sports India is launching KIPRUN to move beyond beginners and keep runners as they train harder—without breaking its value positioning.
Why realme is betting on culture over specs
Gen Z buyers now weigh brand personality and cultural identity as smartphone specs converge. Inside realme's Harry Potter strategy.
Brand A.I. Has a Trust Deficit—and It’s a Branding Problem
Only 8% of US consumers would trust Meta with their passwords. When promises outpace proof, Brand A.I. faces a classic branding crisis.
Standard Chartered Borrows F1 Precision for Move Ahead Push
Standard Chartered's new Move Ahead campaign links Formula 1 preparation to wealth and international banking. Here's what it means for brand strategy.
India’s D2C revolution: what actually builds brand loyalty
An eight-part Forbes India-DTDC podcast series shows why repeat orders, omnichannel access and logistics now define India's next consumer brands.
Ranbir Kapoor’s Flux Theory sells identity, not shower gel
Ranbir Kapoor's Flux Theory turns five film roles into five shower gels, selling identity shifts as much as fragrance. Here's the branding…