Category: <span>Branding</span>
BCCL Hires FMCG Veteran Badri Beriwal to Rethink Brand Portfolio
The Times of India parent BCCL hires Badri Beriwal to lead brand and portfolio strategy. Here's what that signals for brand-led growth.
Firefox Bikes and the Limits of Experience-Led Premiumization
Firefox Bikes used experience centres, not mass ads, to build a premium cycling brand. Post-Covid correction shows where retail theatre breaks.
Mahjong Is Now Luxury’s Slow Attention Playbook
Why Hermès, Prada and Indian luxury brands are investing in mahjong—and what slow rituals teach marketers about attention and community.
Why Kalyan Jewellers Built a Separate Brand for Tamil Nadu
Kalyan Jewellers launched Akshaya Thanga Maligai as a separate Tamil brand, revealing how regional identity and mental accounting shape buying.
India’s FMCG label claims are becoming a legal minefield
FSSAI's 150+ notices and proposed red front-of-pack warnings are forcing FMCG brands to rethink label language and evidence.
Why Indian Legacy Brands Are Suddenly Winning Again
Dormant brands are turning consumer memory into a moat, with Campa, Chetak and Sierra proving legacy recall can cut awareness costs.
What Apple’s iPhone Duo Teaches About Brand Innovation
Apple's $1,999 foldable iPhone Duo is more than a pricing story. Innovation without marketing is a secret—here are seven rules for brand…
BKT’s brand playbook: B2B credibility before B2C advertising
How BKT used manufacturing scale, sports naming rights, and a 2026 consumer launch to turn origin skepticism into brand equity.
Why Bathroom Names Are a Brand Naming Masterclass
Restroom, bathroom, water closet: the euphemism treadmill shows why consumers, not brands, ultimately decide what a name means.
Samsung’s Apple Roast Is More Than Just Twitter Banter
Samsung turned Apple’s iPhone Duo launch into a real-time roast. Here’s what the banter reveals about challenger positioning and share of voice.
Marketing Leadership Moves Signal AI, Content and Experience Bets
From Accenture's AI-focused CMO hire to Network18's content-first elevation, this week's moves reveal where brands are placing strategic bets.
Complan Turns a Real Teen Cricketer Into Its New Brand Icon
Complan is shifting its iconic Complan Boy from advertising character to real teen achiever. Here’s why the refresh works for a legacy…