Marketing Mentalist Desk
Zepto sees 4.6 lakh ramen searches as K-wave hits carts
K-dramas and K-pop are moving from screens into Indian shopping carts, beauty routines and travel plans. Zepto's search data shows how fast…
Mercury’s Little to Big ad turns patient stories into brand proof
Mercury's Little to Big campaign follows former Starship patients into adulthood, using real survival stories, a 25-year milestone and a matching ask.
Daikin India’s Premium Bet: 5 Million ACs by 2030
How Daikin India plans to sell 5 million room ACs by 2030 while building premium through factories, R&D and one brand in…
65% of Consumers Avoid Ads. Marketers Can Fix That.
Omnicom's 1,136-person study finds 65% avoid ads—but avoidance is a spectrum of behaviours, and there are four ways to make ads feel…
WPP: Quick commerce took an FMCG client to 70-80% of sales
WPP Media India's new playbook says brands can test products, read live purchase signals and scale based on marketplace behaviour.
India’s microdrama market is already a $600M business
Microdramas grew from a novelty into a $600M market in India. Here's what the watch-time, subscription and branded-content shifts mean for marketers.
How 200+ BFSI Professionals Plan to Earn Trust in the AI Age
BankFin 360 returns to Mumbai on October 8 with 40+ speakers and eight sessions on earning consumer trust as AI reshapes financial…
Three Months In, SpaceXAI Becomes SpaceXSI After Trump Order
Three months after launch, Musk is renaming SpaceXAI to SpaceXSI after a federal order to replace AI with super intelligence. Here's the…
20,000 Sq Ft Flagships Turn Stores Into Brand Worlds
Indian designer fashion is betting on immersive flagships. Inside the architecture, psychology and pricing power behind the new brand worlds.
The 80/20 Brand Model: Lead Globally, Manage Locally
Global brand teams fail when they try to manage local execution. A shared-responsibility 80/20 model keeps brands consistent and locally relevant.
The Psychology of Pepsodent’s Dishoom Dishoom
The throwback ad that turned tooth-brushing into a daily battle kids wanted to win—and the behavioural levers that made Pepsodent stick.
SKF turns a 20% energy loss into a 1919 sales story
SKF is using AI to resurrect Greta Garbo and reviving a 1919 pay-from-savings model to sell magnetic bearings. The psychology behind the…