Year: <span>2026</span>
Why HIT’s New Ad Sells the Nest, Not the Roach
Godrej HIT’s new Shefali Shah TVC reframes pest control as a root-cause problem. Here’s why set-and-forget formats change buyer behaviour.
Why ColorPlus Is Selling Stillness in a Hustle Market
ColorPlus's AW26 campaign with Abhay Deol turns slowing down into a brand position. Here's the psychology and the strategy lesson behind it.
What 100 Waves of Ipsos Consumer Tracking Teach Brand Strategy
Ipsos Market Essentials now spans 15 markets and 100 waves. The shift from pandemic tracker to ongoing consumer pulse matters for brand…
AI-to-AI Ad Buying: The Trust Layer Needs Human Judgment
ADvendio's report says autonomous AI could soon discover inventory, negotiate terms directly. Here's what that means for marketers.
Zero-Click Searches Mean Visibility Is No Longer Enough
As AI chatbots reshape search, clicks and rankings no longer equal brand presence. Here's what the zero-click shift means for trust and…
Patagonia’s $100 Voting Nudge, Decoded
Patagonia is investing $11.2 million to turn customers into voting advocates—and the design is a masterclass in behavioural activation.
Rediffusion-Bharat Lab Report Maps India’s Relational Buying
A new Rediffusion-Bharat Lab report turns everyday Indian rituals into marketing signals: family decisions, muhurat timing, social proof.
Gold Sales Fell 15% During Ganesh Chaturthi—Here’s Why
A 60% gold price surge pushed Ganesh Chaturthi volume down 15%. Yet wedding and self-purchase demand stayed resilient—what this reveals.
Why non-luggage brands now want to own your airport look
SNITCH, Rare Rabbit, Acer and more are entering India's $4.3 billion luggage market. Here's the psychology behind the airport look.
How Lava Virat’s ‘Shaq Hatao, Lava Uthao’ Sold Out Day One
Krea8’s Flipkart launch for Lava Virat used consumer skepticism as the creative hook—and sold out on day one. Here’s the psychology behind…
India’s Middle-Income Majority Is Now Too Diverse for One Segment
India's middle-income band now covers 53% of top-city households. Income alone hides real buying triggers; marketers need transition moments.
AI Discovery Is Splintering Past ChatGPT. Here’s How to Adapt
ChatGPT's share of AI prompts fell from 70% to 50% in 2026 as Gemini, Claude and Google AI Overviews rose. Here's how…