Year: <span>2026</span>
CSR Comms Now Measures Behaviour Change, Not Reach
CSR communication is shifting from awareness to behaviour change. Here's what brand and marketing leaders can borrow from the next frontier.
SharkNinja’s 5-Year McLaren Bet Turns F1 Fandom Into an Asset
SharkNinja's five-year McLaren deal signals a shift from logo placement to buying fandom, driver co-creation and engineering partnership.
Castello’s animatronic cockatoo interrupts mindless eating
Castello's new Australian campaign uses an animatronic cockatoo and a fake meal-replacement stunt to attack eating on autopilot.
Amul’s 40% Ice Cream Share Is a Value-Pricing Masterclass
How Amul turned a premium urban product into a mass category by giving its cooperative cost structure a credible, consumer-facing value story.
The Face Shop Glow Before You Go: Skin First, Makeup Later
The Face Shop's festive campaign reframes Korean skincare as the first step in Indian celebrations—before makeup, outfit and occasion.
Karwa Chauth D2C Sales Rise 64% as Demand Spreads Beyond North
GoKwik network data shows Karwa Chauth D2C sales up 64% in six days, with festival-labelled demand spreading beyond the North and buyers…
Retention isn’t about stopping customers from leaving
BFSI marketers say low CAC, frequent UPI use and more data don't equal loyalty—transparency, ease of exit and lifetime value do.
Rajinikanth’s 50-year run is a masterclass in brand relevance
A 50-year film career, century-old medicines and the product lifecycle trap: what Rajinikanth teaches marketers about keeping legacy brands relevant.
Shriram Life’s 99.12% Claim Ratio Becomes Its Campaign
Shriram Life's new ad pivots from policy benefits to claim settlement, using a 99.12% ratio and a real family's story to sell…
AI searchers are 36% more likely to buy. What ChatGPT ads change
OpenAI's ChatGPT ads beta is live, with context-hint matching, Free/Go-only reach and early CPA signals. Here's how to test without gutting Google.
100,000+ Sales Show Heritage Is Europe’s EV Weapon
Renault's retro-styled 5 E-Tech has passed 100,000 European sales as Citroën revives the 2CV. Why heritage design is becoming a real EV…
Jio IPO News: Akash Ambani Sets the Decade for 540M Customers
At its stock market debut, Jio Platforms leadership shifted the story from affordable data to AI, cloud, connected devices and satellite.