Tag: <span>trust</span>
Finfluencers, trust and a $350B buying question
SEBI's finfluencer warning collides with a $350 billion creator economy. Inside the debate on whether credibility can be monetised without being spent.
From Visibility to Influence: Marketing’s Real Seat at the Table
Gallagher India CMO Ishani Doshi on why marketing is moving from visibility to business influence, and how trust earns brand leaders a…
Kirana to Cloud: The Shop’s Gut Feeling Meets a Data Layer
When a kirana’s khata moves to the cloud, the shop gains a searchable memory and the customer gains a shop that knows…
From Khata Book to Cloud Habit
The corner shop's memory used to live in a khata and the owner's head. The cloud changes how small Indian shops remember…
Why 750M daily transactions make customer quality critical
YES Bank CMO Nipun Kaushal on why acquiring the right customer, responsible data use and human trust matter more than just leads.
62% now prefer being hard to influence to being influencers
TBWA Backslash finds 62% would rather resist influence than become influencers, and 75% doubt viral content is authentic. Trust beats reach.
6M Views, Almost Zero Sales: The Relevance Problem
A comedy creator's course promo hit six million views and generated almost no enrolments. Why relevance, not reach, decides influencer sales.
The Kirana’s Memory Moves to the Cloud
When a kirana moves from paper khata to cloud ledger, the shop keeps its warmth but the trust becomes visible, searchable and…
New Brand-Building Rules for a Changing India
Virality can buy awareness, but trust buys repeat purchase. New brand rules in India reward frictionless convenience, measurable proof and capability over…
Blue Star’s Two-Thirds Small-Town Sales Upend Rural Marketing
Rural India is no longer one price-sensitive market. A 2026 summit showed premium aspiration in small towns, led by Blue Star's two-thirds…
Trivago guy’s platform turns travel advice into paid service
Tripixo, founded by former Trivago face Abhinav Kumar, opens its creator beta so travel creators can charge for judgment they now give…
Trust, memory shortcuts and shifting milestones
Ipsos's October update suggests brand recognition runs on memory shortcuts, AI adoption runs on trust, and life milestones are moving more than…