Tag: <span>Travel Marketing</span>
The Psychology Behind Contiki’s On Contiki Micro-Drama
Contiki's GO WANDER launch swaps brochure ads for a Gracie Otto-directed micro-drama. Here's the psychology that makes it spread.
Airbnb festive searches rise 40% as Gen Z leads the shift
Airbnb's festive domestic searches grew nearly 40% year on year, led by Gen Z and families seeking culture, meaning and non-urban getaways.
Scapia Travel Unreasonably: the psychology behind impulse travel
Scapia's new campaign uses an orange-gloved hand and embarrassing moments to sell spontaneous travel. Here are the behavioural levers behind it.
Carnival’s $7.6B deposits show uncertainty sells cabins
Carnival is already half booked for 2027 and holding $7.6B in deposits. The driver isn't discounts—it's how anxiety reshapes buying behaviour.
ixigo’s sheep-headed ad exposes travel herd mentality
ixigo's latest film uses sheep-headed tourists to make social proof visible, positioning TARA as the way back to individual taste.
ixigo’s TARA ad turns holiday crowd-following into sheep
ixigo's new TARA film uses sheep-headed tourists to show how heavily travellers lean on popular choices—and nudges marketers toward preference-led discovery.
India’s Flat Tourist Numbers Are a Mental Availability Problem
Foreign tourist arrivals to India are set to stay flat in 2026. The deeper issue isn't price or visas alone - it's…
Air India x IHG: The Psychology Behind Points Partnerships
Air India's Maharaja Club and IHG One Rewards now swap points. Here's the consumer psychology that makes loyalty tie-ups quietly powerful for…