Tag: <span>product strategy</span>
Ather’s 50,000-vs-30,000 Gap Is a Branding Test
Ather's demand of 50,000 scooters a month outruns its 30,000 supply. The upcoming Konarc tests whether premium product DNA can scale.
Apple’s first touchscreen MacBook Pro breaks a decade-old brand rule
Apple's first touchscreen MacBook Pro reverses a decade of saying no. What the shift teaches marketers about brand principles and product identity.
Amazon removed Kindle buttons—now sells them back for $35
Amazon spent a decade removing physical page-turn buttons. Now $35 clickers and $80 covers sell the feature back. Here's the psychology.