Tag: <span>premium branding</span>
Pringles India: Premium First, Scale Later
How Pringles India built premium distinctiveness through selective distribution, cultural stunts and distinctive assets before its first big film.
Firefox Bikes’ ₹6,000–₹20,000 Premium Balancing Act
How Hero Cycles kept Firefox distinct, added a value sub-brand, and used experience retail to hold the premium middle without dilution.
Bosch’s dual-brand AC plan: ₹900 crore for double-digit share
Bosch Home Comfort will position Bosch super-premium and Hitachi mainstream as it chases double-digit AC share in India with a ₹900 crore…
SMOOR rebrands beyond chocolate as gifting drives 25–30% revenue
SMOOR says festive gifting now drives 25–30% of revenue as it rolls out a SMOOR 2.0 rebrand, United by Flavors, to sell…
Apple cuts iPhone 18 Pro orders by 20% as premium demand softens
Apple cut iPhone 18 Pro component orders by up to 20% after price hikes and costlier memory chips cooled demand. A pricing…
Daikin India’s Premium Bet: 5 Million ACs by 2030
How Daikin India plans to sell 5 million room ACs by 2030 while building premium through factories, R&D and one brand in…
What Defender Journeys Teaches About Premium Experience Design
Defender Journeys' fourth edition shows how premium brands use effort, contrast and small groups to turn a self-drive route into a brand…
India Is L’Oréal’s Pressure Test for Global Beauty
L’Oréal SAPMENA president Vismay Sharma says India’s demanding consumers are its global beauty lab—where science, accessibility and authenticity win.
Firefox Bikes and the Limits of Experience-Led Premiumization
Firefox Bikes used experience centres, not mass ads, to build a premium cycling brand. Post-Covid correction shows where retail theatre breaks.