Tag: <span>political marketing</span>
How a record 45% of independents reshaped campaign branding
When 45% of U.S. adults call themselves independent, candidates strip party colours from logos. Here's what brand managers can learn from the…
How a Love-Letter Ad Earned 2.7M Views
A down-ballot Minnesota ad skipped attack lines, told a story of home, and pulled at least 2.7M views. Here's the identity-first psychology…
Why ‘Independent’ Is Campaigning’s Hottest Brand Asset
Independent candidates are turning the word itself into a logo and biography. Here’s what their negative positioning teaches brand managers.