Tag: <span>Persuasion</span>
The psychology of FatakPay’s Diwali ad with Vaani Kapoor
FatakPay’s new Diwali film turns the awkwardness of asking friends for money into a case for formal digital credit. Here’s the psychology.
The Psychology Behind Because Someone Said Yes
A child's ordinary milestones hide a quiet reveal: a foster family was there all along. The psychology behind the trust's new recruitment…
Air France’s Eiffel Tower ad and the psychology of elegance
Air France returns to French TV on 8 March 2026 with a campaign built on 'Elegance is a journey.' Here's the behavioural…
UNE’s From U to Next reframes who university is for
UNE and dentsu's new campaign uses real student journeys to argue education can fit around life. Here are the behavioural levers behind…
Mivi One 5G bets on agreement, not spec wars
Mivi enters the smartphone market with the One 5G and a campaign that trades spec debates for one thing everyone can agree…
HIT’s New Shefali Shah Film: Roach Control as War Room
Godrej HIT’s new Shefali Shah film reframes roach control as a war-room mission—using authority, framing, and a visible nest-kill chain.
La Trobe’s You’ll Change Ad: Why Observers Sell the Degree
La Trobe’s new brand campaign leaves students out of frame and lets an 86-year-old matriarch, aunties and an ex describe how study…
The Psychology That Makes Every Price End in 9
Left-digit bias and charm pricing explain why £3.99 outsells £4.00. Research shows when 9 works, and when a precise price wins trust.
The Psychology of CORE’s The New Wave
Why CORE’s The New Wave uses independence, accountability and AI restraint to make the indie agency model feel like the safer choice.
Thums Up’s Taste the Thunder: Psychology of a Daring Cola
How Thums Up turned a cola into self-expression with Taste the Thunder, and the behavioural levers that made it a badge of…
Why HIT’s New Ad Sells the Nest, Not the Roach
Godrej HIT’s new Shefali Shah TVC reframes pest control as a root-cause problem. Here’s why set-and-forget formats change buyer behaviour.