Tag: <span>Ogilvy</span>
Maaza’s first digital micro-drama is a 7-episode Diwali story
Maaza’s first digital micro-drama, Don’t Go Na, turns a festive meeting into seven episodes on Instagram and YouTube, with the drink as…
ICICI Life swaps fear for ease in new brand platform
ICICI Life and Ogilvy reframe life insurance from risk and anxiety to calm, everyday ease—and show why that emotional shift matters for…
How the Hutch Pug Ad Turned Coverage Into Companionship
The 2003 Hutch pug ad turned mobile coverage into companionship. Here are the behavioural levers that made it stick—and what still holds…
PhonePe Turns 70 Crore Users Into a Human Brand Story
PhonePe's 10-year film tries to name all 70 crore users, turning a huge number into a 980-day thought experiment and a branding…