Tag: <span>occasion marketing</span>
The 4 PM Slump Is the New Growth Engine for QSRs
Indian QSRs are chasing snacks, drinks and desserts as hybrid work loosens fixed meal hours. The real trick: telling an upsell from…
The psychology behind Cadbury Dairy Milk’s Pappu Pass Ho Gaya
How Cadbury Dairy Milk's Pappu Pass Ho Gaya used occasion-based mental availability, social proof and reward substitution to become India's small-win ritual.
Kuch Meetha Ho Jaye: When Chocolate Became a Ritual
A throwback look at how Cadbury Dairy Milk's Kuch Meetha Ho Jaye turned an old Indian phrase into a mental shortcut for…
Karwa Chauth D2C Sales Rise 64% as Demand Spreads Beyond North
GoKwik network data shows Karwa Chauth D2C sales up 64% in six days, with festival-labelled demand spreading beyond the North and buyers…
More Than Half of Brand Choice Is Shaped by Context
Ipsos finds more than half of brand choice is shaped by context, not category. Here is how occasion-based tracking can reveal hidden…
Premium Footwear in India Shifts From Occasions to Everyday
Sahil Malik of Da Milano and Rosso Brunello sees India's premium footwear demand shifting from festive splurges to everyday luxury purchases.
Heer by GIVA puts self-gifting at the heart of Diwali
Heer by GIVA's 'Heer Se Shuru Diwali' reframes festive jewellery as a gift for yourself, not just others. Here's the psychology.
Gandhi Jayanti Posts Show Cultural Symbols Beat Greeting Cards
From a french-fry Gandhi to HDFC Bank's lock-built portrait, brands used Bapu's familiar symbols as brand shorthand this Gandhi Jayanti.
SKINN Makes Everyday Moments the Fragrance Occasion
SKINN signs Ayushmann Khurrana and Sobhita Dhulipala to make fine fragrance a daily ritual rather than a saved-for-special treat.
Why Magnum Is Turning Diwali Into an Ice Cream Occasion
Magnum is cutting prices, reformulating and trying to create a Diwali ice cream ritual in India. Here's what that teaches about occasion…