Tag: <span>Marico</span>
Parachute Advansed is selling softness as romance
Marico's new Parachute Advansed Body Lotion campaign turns softness from a functional claim into a cue for touch and everyday affection.
Marico Wants Half Its Revenue From New Brands by FY30
Marico's premium and digital brands hit 37% of revenue in FY26, up from 27% in FY20. Its acquisition playbook aims for 50%…
How Parachute Advansed Jasmine made shine a confidence cue
Marico's new Parachute Advansed Jasmine film uses a stage-performance moment to turn hair shine into a cue for confidence, not just nourishment.
Why Marico’s Saffola Snack Flop Changed Its Oats Strategy
Marico's baked snack failed because health overshadowed taste. The lesson reshaped Saffola Masala Oats and captured 80% of its category.