Tag: <span>luxury marketing</span>
Helios Luxe signs John Abraham to sell watch stories
Helios Luxe signs John Abraham to narrate a phased campaign on luxury watch craftsmanship. Here is why storytelling earns the premium.
Helios Luxe’s new film sells the story behind the dial
John Abraham narrates Helios Luxe's campaign on the philosophies behind luxury watches, shifting focus from product features to brand stories.
Tissot makes 1853 feel like a gift
Tissot's festive film turns its 1853 founding into a train journey through product firsts. Here's what it teaches about heritage storytelling.
Titan’s Zoya chases ₹500 crore without losing exclusivity
Titan's luxury label Zoya targets ₹500 crore by FY27 on 30% brand growth. Can it scale without diluting the exclusivity that makes…
Luxury Lost 70 Million Buyers. True Rarity Is the Fix
Luxury's artificial scarcity is backfiring. The sector lost 70 million consumers since 2022. Here's why true rarity and made-on-demand may restart growth.
Why India’s Whisky Drinkers Trade Up Only on Some Occasions
William Grant & Sons sees older Scotch grow as affluent Indians trade up for weddings and Diwali - converting that into daily…
No Chinese luxury revival? Growth halves to 4-5%
Bernstein says China's luxury recovery looks like an L, not a U. Brands must rethink pricing and value for money as growth…
JW Marriott’s new ad proves luxury now sells presence
JW Marriott's new film uses Aishwarya Rai Bachchan to reframe luxury as attention. These are the behavioural levers at work.
JSW Dulux’s Velvet Touch Eterna sells luxury through restraint
JSW Dulux's twin-film launch for Velvet Touch Eterna turns paint into an emotional identity buy. Here's the psychology behind the restrained luxury…
Rado’s India surge and the psychology of premium access
Swiss watch imports grew 31% in India this year, and Rado says India is now its largest market. Here's the pricing and…
What BMW’s Ranveer Singh bet says about brand voice
BMW India has named Ranveer Singh as Brand Voice for the new 7 Series. Here's why the pairing is a lesson in…
Why Havas Is Betting on Luxury Experience Design in India
Havas India, Shortcut and Shobiz have launched a luxury experiential agency in Mumbai. Here's the consumer psychology behind the bet on experience…