Tag: <span>legacy brands</span>
KFC bets on store design to win back the chicken wars
KFC lost its top-three U.S. chicken spot in 2025. Now a store-first redesign, refreshed menu and Colonel Sanders aim to turn latent…
Rajinikanth’s 50-year run is a masterclass in brand relevance
A 50-year film career, century-old medicines and the product lifecycle trap: what Rajinikanth teaches marketers about keeping legacy brands relevant.
Nerolac remixes its 1990 jingle for young buyers
Kansai Nerolac refreshed its 1990 jingle with Yashraj Mukhate for Diwali. Here is what the remix says about sonic branding and young…
How an Eight-Decade-Old Soap Brand Is Wooing Gen Z
Chandrika's new Keerthy Suresh ad uses a Kerala wedding to modernise an eight-decade Ayurvedic soap for younger skincare buyers.
Complan Turns a Real Teen Cricketer Into Its New Brand Icon
Complan is shifting its iconic Complan Boy from advertising character to real teen achiever. Here’s why the refresh works for a legacy…