Tag: <span>influencer marketing</span>
870M Indians Access Indic Content—Make Regional Strategic
Why reach without relevance fails in India's multilingual market, and why regional creators must join strategy before the national creative is locked.
How Nearly 1,000 Creators Drove 440M Views for Flipkart, POCO
Flipkart and POCO swapped banner-led Diwali ads for nearly 1,000 niche creators, building viral reach plus retail and tech trust to cross…
73% of Bharat Z trust family over ads before buying
MSL India and Youth Ki Awaaz surveyed 3,509 under-30s in Tier 2, 3 and 4 cities. Algorithms may drive discovery, but relationships…
How Spinny’s Manki Bhai series earned 16 million views
Spinny's six-episode series with Manki Vlogger passed 16 million views by turning a used-car purchase into character-led fiction. Here's what marketers can…
Rural Gen Z buys across 19.1 categories a month
WPP Media-Kantar's Rural Barometer 2026 shows rural Gen Z buying across 19.1 categories, using AI more, and following creators. What should marketers…
Rural Gen Z buys 19.1 categories monthly, outpaces older India
WPP-Kantar's Rural Barometer 2026 shows rural Gen Z buys 19.1 categories monthly, leads AI adoption at 60.4%, and women close the online…
Finfluencers, trust and a $350B buying question
SEBI's finfluencer warning collides with a $350 billion creator economy. Inside the debate on whether credibility can be monetised without being spent.
Comet bets on Saif Ali Khan’s quiet appeal for Aeres
Comet signs Saif Ali Khan for Aeres, betting that his quiet, cross-generational appeal will sell understated sneakers better than loud celebrity energy.
62% now prefer being hard to influence to being influencers
TBWA Backslash finds 62% would rather resist influence than become influencers, and 75% doubt viral content is authentic. Trust beats reach.
79% Can’t Prove Influencer ROI, So Brands Are Going Always-On
Marketers say influencer ROI is hard to measure. A new playbook swaps one-off creator bursts for owned, habit-forming social series.
Festive marketing’s ROI test: 40% creator-led sales at Theater
Festive marketing is moving from reach to measurable sales, as brands lean on creators, WhatsApp and quick commerce to close the attention-to-purchase…
Creator economy splits into mega partners and media buys
Top creators are now hired as creative partners while nano and micro creators become programmatic media buys. Here's how to run the…