Tag: <span>impulse buying</span>
Scapia Travel Unreasonably: the psychology behind impulse travel
Scapia's new campaign uses an orange-gloved hand and embarrassing moments to sell spontaneous travel. Here are the behavioural levers behind it.
9 in 10 festive shoppers research, 70% buy on impulse
Google-Ipsos study shows Indian festive shoppers do deep research yet still make 70% of purchases spontaneously. Here's what marketers should do.
Inflation Bites as Shoppers Count Every Penny
Urban spending fell 4% and rural grocery dropped 5% as Indian shoppers protect essentials and postpone impulse buys. Here's what marketers should…