Tag: <span>identity marketing</span>
Eeken flips the 9-5 into an after-hours identity play
Eeken's 'Our Kinda 9-5' campaign reframes after-hours plans as the real workday, using identity and contrast to make footwear part of the…
LOVETC’s ‘Who Wore Who?’ makes makeup an identity game
LOVETC's Tamannaah Bhatia campaign flips makeup into an identity game. The psychology behind the 'Who wore who?' hook and what marketers can…
How Complan Made a Health Drink a Childhood Badge
The 'I'm a Complan Boy / I'm a Complan Girl' ad didn't sell nutrition—it sold a childhood identity. A throwback look at…
Why Ray-Ban Chose Ranveer Singh for Its First India Push
The eyewear giant names its first India ambassador, using Ranveer Singh’s expressive persona to make AI glasses feel like self-expression rather than…
Hero MotoCorp Hum Mein Hai Hero: The Psychology of an Anthem Ad
A 2011 rebrand film stopped selling motorcycles and started selling self-belief. These are the behavioural levers that made Hum Mein Hai Hero…
Ranbir Kapoor’s Flux Theory sells identity, not shower gel
Ranbir Kapoor's Flux Theory turns five film roles into five shower gels, selling identity shifts as much as fragrance. Here's the branding…
Bajaj Pulsar: The Psychology of ‘Definitely Male’
The 2001 Bajaj Pulsar launch didn’t sell mileage. It used identity, signalling and contrast to make a motorcycle a badge of manhood.
Blissclub’s Off The Clock trades performance for identity
Blissclub introduces BareButter with Off The Clock, a menswear campaign that reframes men beyond work and performance. Why identity-led positioning works.