Tag: <span>gold buying</span>
Dussehra Gold Volumes Fell 25% While Values Rose 30-35%
A Langoor and Quilt.AI study finds Dussehra shoppers kept rituals but shrank the purchase: gold volume fell 25% while value rose 30-35%.
Why Kalyan Jewellers Built a Separate Brand for Tamil Nadu
Kalyan Jewellers launched Akshaya Thanga Maligai as a separate Tamil brand, revealing how regional identity and mental accounting shape buying.