Tag: <span>festive advertising</span>
Swiss Beauty’s We Got You is a wedding-floor makeup test
Swiss Beauty’s festive film turns Taapsee Pannu’s wedding-floor energy into a promise: stop worrying about your makeup, the brand’s got it.
Doms’ festive ad gives children their own dreams
Doms' new festive film from Havas Creative India shows a family gift a girl ready-made career paths—until one gift hands the choice…
ORRA’s ‘Truly Hers’ uses one woman to sell six festive collections
ORRA's 'Truly Hers' works by making jewellery an identity cue. Self-signalling, social modelling and occasion-based recall fuel the film.
PNG Jewellers uses playful misdirection to sell Unstoppable Legacy
PNG Jewellers pairs Madhuri Dixit and Ranbir Kapoor in a 2026 festive film that uses misdirection to make legacy feel chosen, not…
Axis Bank’s magical dollhouse ad makes festive wishes bigger
Axis Bank and Visa use a magical dollhouse, Shahid Kapoor, and Amit Trivedi's score to make festive card rewards feel emotionally tangible.
Retail media’s festive ad spend set to reach ₹11,500 crore
Festive commerce and retail media spending is projected to grow 27% to ₹11,500 crore as brands chase shoppers closer to the buy…
Navratri Ads Tap Festive Rituals to Make Brands Familiar
Why brands like Baskin Robbins, Dulux and Havmor are borrowing dandiya, colour and protection rituals to make themselves instantly familiar.
Taneira’s One Last Look turns a mirror-check into festive strategy
Taneira’s Solah Shringaar film frames the quiet pre-event mirror check as the real festive moment—and hands the ritual to the wearer.
Why Digital-First Brands Are Betting on Bigg Boss
Bigg Boss is pulling a new crop of digital-first advertisers. Here's why mass reach, in-show integrations and festive timing are luring them…
How Festive Ads Can Feel Bigger Without Bigger Budgets
Festive advertising can think bigger by blending live action with AI-led production—without losing cultural context or emotional craft.