Tag: <span>earned media</span>
A 642% Citation Jump Is Rewriting Digital PR
HubSpot's AEO data shows a 642% jump in comparison-article citations and 58% more mentions. AI visibility is becoming earned media's real scoreboard.
Jinro Soju Grows as US Drinking Drops to 54%
Jinro soju remains the world's top-selling spirit by volume while U.S. adult drinking drops from 62% to 54%. Its edge: a ritual,…
Why Brands Now Use the Back of a Billboard as Creative Media
Star Health and Safi turned billboard backs into brand ideas. What makes it attention or wasted reach? A framework from OOH leaders.
Zero-Click Searches Mean Visibility Is No Longer Enough
As AI chatbots reshape search, clicks and rankings no longer equal brand presence. Here's what the zero-click shift means for trust and…