Tag: <span>cultural branding</span>
How The Body Shop Made Jasmine a Diwali Brand Code
The Body Shop India’s Diwali campaign uses jasmine as a familiar cultural code for self-care and gifting. Here’s why that strategy works.
NIVIA turns India’s football jersey into a lifestyle product
NIVIA Sports unveiled India’s official football jersey with a campaign positioning it as performance wear, everyday apparel and a collectible.