Tag: <span>creator economy</span>
Christmas Ads Still Bet on Celebrities Over Creators
Creators dominated marketing budgets all year, but the first Christmas campaigns still put celebrities front and centre. Here is the psychology behind…
870M Indians Access Indic Content—Make Regional Strategic
Why reach without relevance fails in India's multilingual market, and why regional creators must join strategy before the national creative is locked.
How Nearly 1,000 Creators Drove 440M Views for Flipkart, POCO
Flipkart and POCO swapped banner-led Diwali ads for nearly 1,000 niche creators, building viral reach plus retail and tech trust to cross…
Finfluencers, trust and a $350B buying question
SEBI's finfluencer warning collides with a $350 billion creator economy. Inside the debate on whether credibility can be monetised without being spent.
Instagram’s 90-Minute Video Turns Reels Into a Funnel
Instagram’s new Features format allows up to 90 minutes of horizontal video, with Reels clips as short-form doorways to long content.
Five People, One Data Habit
Five everyday characters—saver, binger, kirana owner, creator, Dadi—show how data becomes a routine rather than a technology.
Video commerce could add $25 bn to India’s GMV by 2030
Creator-led video is turning reels into storefronts in India. Inside the live commerce and shoppable-clip push from Amazon, Flipkart, Myntra and Meesho.
Personal branding in 2026: 148 insights from those who lived it
Fast Company's new report shows the same personal brand that opens doors can also pigeonhole, exhaust and invite scrutiny. Here's what to…
Style DMs became 500+ clients and an app stake
A fashion creator turned repeated audience requests into a 500+ client styling service, equity in Driptail, and a diversified creator-income model.
Zepto’s Seoul Street: 300 guests and a fandom snowball
Zepto turned Delhi into an invite-only Seoul Street for 300 guests, testing whether an existing fandom can be snowballed into a bigger…
Microseries budgets settle around $200K a season
Brands are splitting between joining hit microseries and building their own. A $200K average season buys distribution or control, but not guaranteed…
Creator economy splits into mega partners and media buys
Top creators are now hired as creative partners while nano and micro creators become programmatic media buys. Here's how to run the…