Tag: <span>consumer durables</span>
Dreame must close the 1% conviction gap in India
Dreame has grown its India category share from 5% to nearly 30%, but robot vacuums still sit around 1% penetration. The real…
Daikin India’s Premium Bet: 5 Million ACs by 2030
How Daikin India plans to sell 5 million room ACs by 2030 while building premium through factories, R&D and one brand in…
Why 5-8% price hikes won’t cool festive appliance demand
Appliance prices are up 5-8% ahead of the festive season, yet brands still expect double-digit growth. Premiumisation, EMI and replacement demand explain…
Festive electronics prices rise 5-8%: a pricing psychology test
Indian appliance brands are raising AC, TV and washing machine prices 5-8% from October 1. Here's why old-price inventory and festive demand…
India’s Middle-Income Majority Is Now Too Diverse for One Segment
India's middle-income band now covers 53% of top-city households. Income alone hides real buying triggers; marketers need transition moments.