Tag: <span>brand repositioning</span>
Ranbir Kapoor is Mantra’s new brand face. What next?
The Pune developer has signed Ranbir Kapoor as brand ambassador as it expands into Mumbai and branded residences abroad. The psychology behind…
Friends Repositions Adult Diapers as a Travel Essential
Friends adult diaper brand uses a travel story to destigmatise incontinence for an estimated 14 million middle-aged women in India.
CEAT’s Brand Evolution: From Rugged Rhino to Smart Mobility
CEAT replaced its rhino and ‘Born Tough’ tagline with a safer, smarter mobility purpose. Here’s what the repositioning teaches brand leaders.