Tag: <span>brand campaign</span>
The Psychology Behind Pepsi’s Yeh Dil Maange More
The campaign didn't sell cola—it sold the feeling of wanting more. What Pepsi's Yeh Dil Maange More still teaches marketers about Indian…
Standard Chartered Borrows F1 Precision for Move Ahead Push
Standard Chartered's new Move Ahead campaign links Formula 1 preparation to wealth and international banking. Here's what it means for brand strategy.
Myntra BFF Ads Turn Tiny Moments Into Shopping Triggers
Myntra's Big Fashion Festival campaign uses Alia Bhatt and Ranbir Kapoor to show how everyday cues spiral into shopping justifications.
ixigo’s sheep-headed ad exposes travel herd mentality
ixigo's latest film uses sheep-headed tourists to make social proof visible, positioning TARA as the way back to individual taste.
Stayfree Hands Boys the Period Conversation
Stayfree's Daughter's Day film puts a boy at the centre of a period conversation. Here's the peer-influence psychology behind normalising a taboo…
Star Health turns a claim every 8 seconds into brand trust
Star Health's new campaign centres on one claim settled every eight seconds, turning claims support into a national trust message for India.