Tag: <span>BFSI marketing</span>
Embedded finance sells the product but hides the brand
Embedded finance makes buying cover frictionless, but customers rarely recall the insurer. Brands must build recall when another platform owns the sale.
Retention isn’t about stopping customers from leaving
BFSI marketers say low CAC, frequent UPI use and more data don't equal loyalty—transparency, ease of exit and lifetime value do.
Why 750M daily transactions make customer quality critical
YES Bank CMO Nipun Kaushal on why acquiring the right customer, responsible data use and human trust matter more than just leads.
How 200+ BFSI Professionals Plan to Earn Trust in the AI Age
BankFin 360 returns to Mumbai on October 8 with 40+ speakers and eight sessions on earning consumer trust as AI reshapes financial…