Tag: <span>behavioral science</span>
PepsiCo’s Price Flip-Flop Is a Loyalty Problem, Not a Pricing One
After cutting Frito-Lay prices in February, PepsiCo is now lifting some again. The real issue isn't margin strategy—it's eroding customer loyalty.
The Psychology Behind OpenAI’s Grandma-Powered ChatGPT Voice Ad
OpenAI puts ChatGPT Voice in the hands of grandmothers baking, gardening and checking bank charges. Here's why that feels so easy to…