Tag: <span>B2B Marketing</span>
The B2B Paradox: Bigger Stakes, Louder Emotions
B2B buyers weigh specs and spreadsheets, but the bigger the decision, the more emotion runs the show. Here is how to sell…
Differentiation starts with customer problems, not tech specs
ServiceNow's CMO on why B2B brands should lead with buyer problems, balance pipeline and brand, and win visibility before AI-led buying journeys.
How DBS Bank India got 30M views with B2B comedy
DBS Bank India turned tax payments, trade finance and scam awareness into family comedy, earning 30 million views and 81% view-through rate.
From Visibility to Influence: Marketing’s Real Seat at the Table
Gallagher India CMO Ishani Doshi on why marketing is moving from visibility to business influence, and how trust earns brand leaders a…
A 9x Lead Jump in Japan—With Zero New Headcount
How HubSpot rebuilt Japan's email automation in two months, split technical and cultural work, and grew qualified leads 9x without new hires.
New Brand-Building Rules for a Changing India
Virality can buy awareness, but trust buys repeat purchase. New brand rules in India reward frictionless convenience, measurable proof and capability over…
Carrier India’s 1,000th Chiller Shows Engineering as Brand Proof
Carrier India's commercial and residential arms tell two positioning stories. Here's why proof-point engineering wins in B2B and what marketers can copy.
SKF turns a 20% energy loss into a 1919 sales story
SKF is using AI to resurrect Greta Garbo and reviving a 1919 pay-from-savings model to sell magnetic bearings. The psychology behind the…
How HCL Is Using Classical Arts as Brand Glue
Nearly 30 years of HCL Concerts shows how a B2B tech group uses culture, not leads, to build relationships and mental availability…
Why Cashfree’s Soan Papdi Joke Makes B2B Marketing Work
Cashfree’s festive campaign with Biswa Kalyan Rath turns the soan papdi joke into a B2B message about payment gateway expectations. Here’s why…
Cashfree Uses Soan Papdi to Challenge Default Payment Gateways
Cashfree’s festive campaign uses the familiar soan papdi joke to challenge default payment gateway choices and introduce its new AI-native identity.
Email Marketing at Scale: Why Good Tactics Fail
Enterprise email teams often master basics yet still see deliverability and engagement unravel. Here's why governance, data, and measurement gaps compound.