Tag: <span>B2B Marketing</span>
Why Cashfree’s Soan Papdi Joke Makes B2B Marketing Work
Cashfree’s festive campaign with Biswa Kalyan Rath turns the soan papdi joke into a B2B message about payment gateway expectations. Here’s why…
Cashfree Uses Soan Papdi to Challenge Default Payment Gateways
Cashfree’s festive campaign uses the familiar soan papdi joke to challenge default payment gateway choices and introduce its new AI-native identity.
Email Marketing at Scale: Why Good Tactics Fail
Enterprise email teams often master basics yet still see deliverability and engagement unravel. Here's why governance, data, and measurement gaps compound.
Why Publicis Traded a Pitch for PepsiCo and Control
Publicis skipped Coca-Cola's pitch to take PepsiCo without one. The real prize wasn't billings—it was control built on years of trust.
What a B2B CMO’s Rise Teaches About Brand Building
Schneider Electric India's Ratnesh Pandey moved from digital marketer to CMO. His playbook shows how B2B brands buy attention with purpose and…