Tag: <span>AI marketing</span>
The B2B Paradox: Bigger Stakes, Louder Emotions
B2B buyers weigh specs and spreadsheets, but the bigger the decision, the more emotion runs the show. Here is how to sell…
The tool that graded Converse’s ad an F
ChatGPT called Converse's ad a B minus; Digital Culture Group's ARI gave it an F. Inside the new pre-flight tool for cultural…
AI Makes Creative Cheap. Strategy Becomes the Edge
When every brand can generate dozens of assets in an afternoon, the advantage moves to sharp positioning and easy discoverability.
ChatGPT’s Hindi voices signal a local-first brand shift
OpenAI's festive ChatGPT campaign adds Hindi voices Neer and Leher, then uses a family story about land and belonging to show why…
AI Now Makes Your Brand’s First Pitch Without You
AI assistants now filter brands before customers ever compare options. A mention is no longer a recommendation; here's how to get chosen.
81% of CMOs say AI makes brand preference matter more
IKEA's CMO says LLMs should distribute a brand, not create it. New CMO survey shows 81% expect AI agents to make brand…
Nihar Shanti Amla’s Shanti Se Poocho: AI as a Companion
Nihar Shanti Amla introduces Shanti, an AI companion on WhatsApp, moving the brand from haircare into everyday guidance. Here's the psychology.
SKF turns a 20% energy loss into a 1919 sales story
SKF is using AI to resurrect Greta Garbo and reviving a 1919 pay-from-savings model to sell magnetic bearings. The psychology behind the…
AI Creative Production Goes Mainstream for Mid-Size Marketers
Wyndham, Opella and BetMGM show how scaled AI creative is moving beyond mega-brands, powered by in-house teams, performance data and strict guardrails.
The psychology of ChatGPT’s first ad campaign
ChatGPT's first ad campaign turns the chat window into a media channel. Here are the behavioural levers behind the launch and what…
The Psychology Behind OpenAI’s Grandma-Powered ChatGPT Voice Ad
OpenAI puts ChatGPT Voice in the hands of grandmothers baking, gardening and checking bank charges. Here's why that feels so easy to…
The good-enough-go culture is hurting premium brands
Brand marketers at Digiday's AI summit say automation is normalising sloppy creative. Inside the fight to protect premium brand standards.