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Bingo! and the Tedha Hai Par Mera Hai campaign
This week's mindread

Bingo! Tedha Hai Par Mera Hai: The Ad That Sold Imperfection

Bingo! turned odd-shaped chips into a badge of ownership with Tedha Hai Par Mera Hai, a lesson in endowment and identity in advertising.

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Bingo! Tedha Hai Par Mera Hai: The Ad That Sold Imperfection AJIO’s Ghar Wapsi: the psychology of an astronaut-led Diwali ad The Psychology of an Ad: Whisper India’s Touch the Pickle 66% of Indian Concert-Goers Chase the Crowd ‘Chills’ Moment IRS returns after six years with trust-and-attention metric Dhanteras gold sales near Rs 60,000 cr as price drop lures Solo living is marketing’s next big shift Cybertruck ends at 8% of Musk’s promised sales Bingo! Tedha Hai Par Mera Hai: The Ad That Sold Imperfection AJIO’s Ghar Wapsi: the psychology of an astronaut-led Diwali ad The Psychology of an Ad: Whisper India’s Touch the Pickle 66% of Indian Concert-Goers Chase the Crowd ‘Chills’ Moment IRS returns after six years with trust-and-attention metric Dhanteras gold sales near Rs 60,000 cr as price drop lures Solo living is marketing’s next big shift Cybertruck ends at 8% of Musk’s promised sales
Psychology lab

Why does the same trick keep working on smart people?

Anchoring Bandwagon Choice architecture Colour psychology Decoy effect FOMO Habit formation
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Throwback Bingo! Tedha Hai Par Mera Hai: The Ad That Sold Imperfection 14 hours New Ads AJIO’s Ghar Wapsi: the psychology of an astronaut-led Diwali ad 17 hours Throwback The Psychology of an Ad: Whisper India’s Touch the Pickle 20 hours Consumer Behaviour 66% of Indian Concert-Goers Chase the Crowd ‘Chills’ Moment 24 hours Marketing Psychology IRS returns after six years with trust-and-attention metric 24 hours
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Popular Funny Emotional AI IPL Celebrity OOH Gen Z Luxury Moment marketing