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Why a Golden Can Became a World Cup Keepsake
This week's mindread

Coca-Cola’s Golden World Cup Cans: A Lesson in Fan Ownership

Coca-Cola India turns Spain's FIFA World Cup victory into a limited-edition golden can on Zepto and Blinkit. Here's the psychology.

Consumer Behaviour 3 min read
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Psychology lab

Why does the same trick keep working on smart people?

Anchoring Bandwagon Choice architecture Colour psychology Decoy effect FOMO Habit formation
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Consumer Behaviour Coca-Cola’s Golden World Cup Cans: A Lesson in Fan Ownership 5 hours Branding Why Brands Are Racing to Sign 15-Year-Old Vaibhav Sooryavanshi 4 hours Consumer Behaviour India’s Premium Wave Is Outgrowing Its Metro Map 3 hours Marketing Psychology Dish TV’s Vzy: Rs 200 Cr Sales and a Platform Play 45 minutes Branding Star Health turns a claim every 8 seconds into brand trust 16 minutes
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