Marketing Mentalist Desk
Festive electronics prices rise 5-8%: a pricing psychology test
Indian appliance brands are raising AC, TV and washing machine prices 5-8% from October 1. Here's why old-price inventory and festive demand…
Flux Theory targets the 65% Indians still not using body wash
Ranbir Kapoor’s new FMCG brand enters a Rs 35,370 crore shower-care market where 65% of Indians do not use body wash. Habit…
Decathlon’s KIPRUN Bet on Serious Runners
Decathlon Sports India is launching KIPRUN to move beyond beginners and keep runners as they train harder—without breaking its value positioning.
Why realme is betting on culture over specs
Gen Z buyers now weigh brand personality and cultural identity as smartphone specs converge. Inside realme's Harry Potter strategy.
AI’s Next Act Is Reading Audience Psychology
New research on 1,055 YouTube videos and 633,000 comments shows AI can decode why content resonates, moving marketing past volume.
Nykaa Wanderlust Enters Microdrama with Hotel Wanderlust
The six-episode branded series puts story and character before product placement, logging nearly a million views in two weeks.
Brand A.I. Has a Trust Deficit—and It’s a Branding Problem
Only 8% of US consumers would trust Meta with their passwords. When promises outpace proof, Brand A.I. faces a classic branding crisis.
Standard Chartered Borrows F1 Precision for Move Ahead Push
Standard Chartered's new Move Ahead campaign links Formula 1 preparation to wealth and international banking. Here's what it means for brand strategy.
India’s D2C revolution: what actually builds brand loyalty
An eight-part Forbes India-DTDC podcast series shows why repeat orders, omnichannel access and logistics now define India's next consumer brands.
Ranbir Kapoor’s Flux Theory sells identity, not shower gel
Ranbir Kapoor's Flux Theory turns five film roles into five shower gels, selling identity shifts as much as fragrance. Here's the branding…
The Psychology Behind Standard Chartered’s Move Ahead
Standard Chartered borrows Formula 1’s precision and preparation to reframe banking. Here’s the behavioural science behind the Move Ahead film.
What Whimsymaxxing Teaches Marketers About Microtrend Demand
How a bedazzling fad sent craft-store searches soaring and turned internal search data into a real-time merchandising signal.