Year: <span>2026</span>
73% of Bharat Z trust family over ads before buying
MSL India and Youth Ki Awaaz surveyed 3,509 under-30s in Tier 2, 3 and 4 cities. Algorithms may drive discovery, but relationships…
Tesco’s The Wrong Address turns a delivery mix-up into magic
How Tesco’s 2026 Christmas film uses a mistaken delivery, an old friendship and a familiar song to sell connection, not just groceries.
Campus Activewear’s Reset Lifted Consideration to 63%
Campus Activewear shifted from trade-first to a consumer-led brand platform, invested 8.5% of revenue in ads, and saw consideration hit 63%.
How Dotty Helped Tesco Reach 15.4% Market Share
Tesco's Dotty ads turned an unreasonable shopper into proof of Every Little Helps—and helped the retailer climb to 15.4% market share by…
Truce Halloween 5: The Thank-You Ad That Built a Ritual
Truce Halloween 5 turns a thank-you into a 250-ghoul ritual. Here's the psychology behind why the annual event keeps earning shares.
66% of new D2C orders come from India’s Tier 2 and 3 cities
66% of new D2C orders now come from Tier 2 and 3 India. The next high-value consumer trades up by occasion, not…
Coleman sells certainty, not tents, in Count on Coleman
Coleman Australia's first national brand campaign in years trades product specs for relatable camping chaos and family confidence.
Burger King India rides Avengers: Doomsday hype with Rs 99 menu
Burger King India has launched a limited-edition Avengers: Doomsday menu with themed burgers, merch and a Rs 99 entry point. What fandom…
Domino’s takes its snack-slice test national with Dominoid
Domino's turned a Kolkata snack test into a national launch with Dominoid. Here's the consumer psychology behind the QSR menu makeover.
Isabgol’s Gen Z Moment: Is Fibre the New Protein?
Isabgol is being reframed from an elder-friendly digestive remedy to a Gen Z fibre habit. Here is what the shift means for…
The tool that graded Converse’s ad an F
ChatGPT called Converse's ad a B minus; Digital Culture Group's ARI gave it an F. Inside the new pre-flight tool for cultural…
Hyundai tests 2.5-minute microdramas to lift recall
Hyundai teams with Terribly Tiny Tales on six Diwali microdramas, then judges 15 days of recall, brand lift and sales impact among…