Tag: <span>word of mouth</span>
73% of Bharat Z trust family over ads before buying
MSL India and Youth Ki Awaaz surveyed 3,509 under-30s in Tier 2, 3 and 4 cities. Algorithms may drive discovery, but relationships…
14 WhatsApp groups now outweigh TRP in festive India
With the average Indian in 14 WhatsApp groups, festive shoppers trust group recommendations over TV ratings. Here's how WRP changes brand strategy.
Zero ads, 15,000 racers: HYROX India’s community flywheel
How HYROX India grew from 1,600 to 15,000 racers with zero paid marketing—and what measurable goals, social proof and community mean for…