Tag: <span>value positioning</span>
Decathlon India: sales up 3%, costs up 12.3%
Decathlon India built a value giant on private label control. FY25's revenue up 3% and costs up 12.3% expose the strain in…
Amul’s 40% Ice Cream Share Is a Value-Pricing Masterclass
How Amul turned a premium urban product into a mass category by giving its cooperative cost structure a credible, consumer-facing value story.
Decathlon’s KIPRUN Bet on Serious Runners
Decathlon Sports India is launching KIPRUN to move beyond beginners and keep runners as they train harder—without breaking its value positioning.
US sentiment hits four-month low as inflation fears grow
University of Michigan's final September sentiment index fell to 48.1 as one-year inflation expectations jumped to 4.6%. What cautious buyers mean for…