Tag: <span>Trust Transfer</span>
JK Cement’s ₹394 cr paint bet is a trust transfer play
JK Cement followed its putty customer to the paint counter and used the MaxX umbrella to hit ₹394 cr in paint revenue.…
JK Cement’s Paint Play: Trust Transfer as Brand Strategy
JK Cement is using putty and white cement trust to sell paint. A look at premiumisation, trust transfer and the psychology of…