Tag: <span>trade marketing</span>
What Somany’s Brand Refresh Teaches About Durable Positioning
Somany's shift from a celebrity tagline to an architect-focused identity shows how brands stretch across emotional and technical buying jobs.
Why Finolex Markets to Plumbers, Not Homeowners
Finolex built its pipe brand around plumbers, not homeowners. Here's the psychology behind marketing an invisible product through a trusted intermediary.