Tag: <span>Thums Up</span>
What Messi’s farewell can teach brand custodians about turnarounds
Lionel Messi's late-career turnaround for Argentina offers a playbook for brands that need to reverse a narrative, from Vera Wang to Nykaa.
Thums Up’s Taste the Thunder: Psychology of a Daring Cola
How Thums Up turned a cola into self-expression with Taste the Thunder, and the behavioural levers that made it a badge of…