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Tag: <span>sustainability</span>

Ambuja's 109 MTPA brand play
Branding

Ambuja at 109 MTPA: Strength, Sustainability and Brand

Ambuja Cement is half UltraTech's scale, so it is betting on inherited strength, third-party sustainability proof and premium mix. Here is the…

3 min read
How Vedanta turned sustainability into a daily habit
Marketing Psychology

Vedanta turns sustainability into a daily employee habit

The campaign uses weekly pledges and on-ground events to turn ESG goals into visible employee actions — a lesson in commitment and…

3 min read
What 100 Waves of Consumer Tracking Teach Brands
Consumer Behaviour

What 100 Waves of Ipsos Consumer Tracking Teach Brand Strategy

Ipsos Market Essentials now spans 15 markets and 100 waves. The shift from pandemic tracker to ongoing consumer pulse matters for brand…

3 min read