Tag: <span>streaming</span>
What Streaming Price Hikes Teach Us About Pricing Psychology
Streamers have raised prices repeatedly since 2019. Digiday maps the shifts: why small hikes, anchors and bundles keep consumers paying.
Cord-Cutting Is Slowing. Bundling Psychology Explains Why
US pay-TV losses are decelerating as cable operators bundle streaming apps. The behavioural science of bundling, friction and why cord-cutters never really…