Tag: <span>streaming</span>
Zee5’s Free 5 turns free streamers into an ad asset
Zee5 is repositioning Free 5 as a returnable free destination, using curated ad-supported content to build reach and advertising revenue.
The Shared-Screen Psychology of India’s Pop-Culture Moments
Why a cricket huddle, a finale night and a wedding reel reveal the shared-attention layer behind India's data habit.
The Four Everyday Selves of India’s Data Decade
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are less about data volume than identity. They reveal the rituals behind…
The two clocks reshaping media: why short-form became premium
Ambient scrolling is no longer filler. Fast Company links the rise of short-form to an 1865 coal paradox, and shows how media…
Why Connected TV Is Growing in India and What It Means
India's connected TV audience jumped 60% in a year as smart TVs got cheaper and smaller towns logged on. Here's what that…
What Streaming Price Hikes Teach Us About Pricing Psychology
Streamers have raised prices repeatedly since 2019. Digiday maps the shifts: why small hikes, anchors and bundles keep consumers paying.
Cord-Cutting Is Slowing. Bundling Psychology Explains Why
US pay-TV losses are decelerating as cable operators bundle streaming apps. The behavioural science of bundling, friction and why cord-cutters never really…