Skip to content
Marketing Mentalist
The Brand Briefing Get Featured
Marketing Mentalist
Campaign archive
Popular Funny Emotional AI IPL Celebrity OOH Gen Z Luxury Moment marketing

Tag: <span>status quo bias</span>

iPhone mini fans are choosing good enough over bigger
Consumer Behaviour

Why the iPhone mini still has a cult following

A devoted group still refuses to upgrade from the iPhone mini. Here's the psychology of 'good enough' tech and what brands can…

3 min read
Why consumers boo new tech, then buy it
Consumer Behaviour

Love-hate tech: what drone backlash teaches marketers

Amazon's drone tests are getting a mixed welcome, but that is a familiar adoption pattern. AirPods were mocked at $160 and the…

3 min read
Cashfree Uses the Soan Papdi Joke to Question Default Choices
Branding

Cashfree Uses Soan Papdi to Challenge Default Payment Gateways

Cashfree’s festive campaign uses the familiar soan papdi joke to challenge default payment gateway choices and introduce its new AI-native identity.

2 min read