Tag: <span>Sports Marketing</span>
NHL courts BookTok romance fandom with Hot for Hockey
Why the NHL's Hot for Hockey campaign is borrowing BookTok romance tropes to reach new fans, and the brand risk in joining…
Hoka’s NYC Marathon Run-Up Is a Masterclass in Momentum
Hoka is turning the NYC Marathon training window into a community scoreboard. Here’s what brand marketers can steal from its run-up strategy.
Decathlon’s KIPRUN Bet on Serious Runners
Decathlon Sports India is launching KIPRUN to move beyond beginners and keep runners as they train harder—without breaking its value positioning.
Wipro Marathon: When Event Execution Becomes a Brand Problem
Empty water stations and crowded finish lines left the Wipro Bengaluru Marathon trending for the wrong reasons. What title sponsors can learn…
Rexona turns Messi’s movement into a font
Rexona Argentina's free GOAT Font converts Lionel Messi's dribbles into usable letters and shows how brands turn fame into assets.
Reliance Foundation Makes Access the Hero of Asian Games 2026
Reliance Foundation and TBWA\Lintas put first coaches, first grounds and first believers—not medals—at the centre of Asian Games 2026. Here's the strategy.
YES BANK’s Team India push and the art of borrowed equity
YES BANK extends its IOA partnership to four 2026 events and launches a seven-language, 25-plus-channel Team India campaign. Here's the brand logic.
Yes Bank Turns Team India Pride Into Brand Equity
Yes Bank's Asian Games 2026 campaign shows how borrowed equity and national pride can give a bank a share of Team India's…
NIVIA turns India’s football jersey into a lifestyle product
NIVIA Sports unveiled India’s official football jersey with a campaign positioning it as performance wear, everyday apparel and a collectible.
Why Beauty Brands See No Ceiling in Sports Marketing
Beauty is moving from wellness's shadow in sports, with athletes becoming collaborators and fans hungry for off-court identity. Here is the psychology.
What F1’s Apple TV Dip Teaches Brands About Demand Signals
F1’s U.S. viewership fell sharply after moving to Apple TV, but attendance and engagement rose. Here’s how to read the demand behind…