Tag: <span>Sponsorship</span>
Valkyries’ $100M sponsor pitch: mission meets capital
A two-year-old WNBA team became the first women’s sports team to hit $100 million in annual revenue. Here’s the sponsor pitch behind…
YES BANK’s Team India push and the art of borrowed equity
YES BANK extends its IOA partnership to four 2026 events and launches a seven-language, 25-plus-channel Team India campaign. Here's the brand logic.
What F1’s Apple TV Dip Teaches Brands About Demand Signals
F1’s U.S. viewership fell sharply after moving to Apple TV, but attendance and engagement rose. Here’s how to read the demand behind…
SBI Life’s Para-Sport Bet: Meaning Over Media Metrics
SBI Life is deepening its para-sport association and refusing to judge it on reach or ROI. Here's the brand psychology behind that…