Tag: <span>Smartphones</span>
Festive e-sales rise up to 40% as premium defies inflation
Premium goods powered India's festive e-commerce opening, with sales up to 40% in three days despite inflation. Here's what upgrade buying means.
Why Indians Now Wait Longer but Spend More on Smartphones
India’s smartphone market shows a pricing paradox: longer upgrade cycles, EMI-led spending and selective premiumisation. Here’s what it means for brands.