Marketing Mentalist

The Brand Briefing Get Featured

Marketing Mentalist

Campaign archive

Popular Funny Emotional AI IPL Celebrity OOH Gen Z Luxury Moment marketing

Tag: <span>ritual spending</span>

Gold volume fell 25%, festive value rose 30-35%

Consumer Behaviour

Dussehra Gold Volumes Fell 25% While Values Rose 30-35%

A Langoor and Quilt.AI study finds Dussehra shoppers kept rituals but shrank the purchase: gold volume fell 25% while value rose 30-35%.