Skip to content
Marketing Mentalist
Marketing Mentalist
Campaign archive

Tag: <span>retail</span>

Marico's 45% Foods surge is a lesson in going offline
Branding

Marico’s 45% Foods surge is a lesson in going offline

Marico expects 4700BC to break even early and is pushing digital-first brands into general trade. Here's what founders can learn from the…

2 min read
Cheerios fixes cereal for the 9 in 10 who already hack the bag
Consumer Behaviour

Cheerios fixes stale cereal for 9 in 10 bag hackers

General Mills finally launched Cheerios with a Ziploc seal. Here's why the packaging fix is a masterclass in effort reduction and hero-SKU…

3 min read
Gold at ₹1.48 lakh: festive buyers trade down, not out
Consumer Behaviour

Gold at ₹1.48 Lakh: Festive Buyers Trade Down, Not Out

Dussehra jewellery sales stayed flat as gold rose 35% to ₹1.48 lakh per 10 gm. Buyers shifted to 9-carat gold, lightweight pieces…

3 min read
Kirana to Cloud: The Shop Stops Guessing
Consumer Behaviour

Kirana to Cloud: The Shop Stops Guessing

When the khata moves to the cloud, the kirana stops recording transactions and starts remembering customers. What that changes for the shop…

3 min read
89% of Meesho Mall's first-time brand buyers came from Bharat
Consumer Behaviour

Meesho Mall: 89% first-time brand buyers are from Bharat

Meesho Mall's branded push: 89% of first-time buyers came from Tier 2–4 cities in FY26, while feeds drove 75% of orders.

2 min read
The Premium Buyer Is Now Outside the Metro
Consumer Behaviour

India’s Premium Wave Is Outgrowing Its Metro Map

India's premiumisation wave is spreading beyond metro India. Homes, phones, cars and daily essentials are trading up. Here's what brands should do…

2 min read
A 60% price surge did not stop gold buyers—it changed them
Consumer Behaviour

Gold Sales Fell 15% During Ganesh Chaturthi—Here’s Why

A 60% gold price surge pushed Ganesh Chaturthi volume down 15%. Yet wedding and self-purchase demand stayed resilient—what this reveals.

3 min read