Tag: <span>regional branding</span>
Britannia Cakes turns six Bengal rituals into festive branding
Britannia Cakes puts six Bengal festive rituals on limited-edition packs, then extends them into a film, metro wrap, AR avatars and memory…
Why Kalyan Jewellers Built a Separate Brand for Tamil Nadu
Kalyan Jewellers launched Akshaya Thanga Maligai as a separate Tamil brand, revealing how regional identity and mental accounting shape buying.